University of Minnesota Driven to Discover

Flying High: A Marketing Toolkit for Minnesota Airports

Showing the value of Minnesota airports to their communities

Flying High Brochure (2.5 MB PDF)

The brochure presents the results of a 1997 research study on the economic impact of Minnesota's airports and summarizes ideas that airports can use to involve community members, generate community awareness, and build support.


Flying High (544 KB PDF)

A description of the Flying High toolkit and its purpose.

A Valuable Addition (592 KB PDF)

A ready-to-distribute fact sheet that lists the results of a study showing the economic impact made by the state's airports.

Case Studies (508 KB PDF)

Examples of activities used by airports to share information with and involve local communities in order to help them better understand aviation.

Sample Letters

A letter that could be used to contact community leaders to make your case for the value of your airport. (Rich Text Format documents can be opened with Microsoft Word and many other word processing programs.)

Media Relations (701 KB PDF)

Tips for effectively working with your local media and a sample press release.

The Economic Impact of Your Airport to the Local Community

A ready-to-use slide show that discusses the contributions airports make to local ecomonies.

Talking Points (552 KB PDF)

A script to accompany the ready-to-use PowerPoint presentation titled "The Economic Impact of Your Airport to the Local Community."

Public Use Landing Facilities (160 KB PDF)

A map showing the locations of Minnesota's public-use airports.

AirTAP | University of Minnesota | Minneapolis, MN 55455 | Location & Contact Information