University of Minnesota Driven to Discover

Marketing Your Airport

Duane Wething, Airport Board Member, Detroit Lakes Airport

To market their airport, staff at the Detroit Lakes Airport asked local media personnel to write a general information piece on the airport. Airport personnel took the journalists for an airplane ride, and the journalists took photos and developed a story that ran more than one full newspaper page in length. Gathering data for the story took about two months, during which time the journalists came out to the airport to take pictures and get more information whenever they had a chance. Duane Wething was very pleased with the final result. For more information and to see the article, contact him at the Detroit Lakes Airport at 218-847-3233.

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