Flying High: A Marketing Toolkit for Minnesota Airports
Showing the value of Minnesota airports to their communities
The Brochure
The brochure presents the results of a 1997 research study on the economic impact of Minnesota's airports and summarizes ideas that airports can use to involve community members, generate community awareness, and build support.
- Flying High Brochure (2.5 MB PDF)
Inserts
Flying High
A description of the Flying High toolkit and its purpose.
- Flying High (544 KB PDF)
A Valuable Addition
A ready-to-distribute fact sheet that lists the results of a study
showing the economic impact made by the state's airports.
- A Valuable Addition (592 KB PDF)
Case Studies
Examples of activities used by airports to share information with
and involve local communities in order to help them better understand
aviation.
- Case Studies (508 KB PDF)
Sample Letter
A letter that could be used to contact community leaders to make
your case for the value of your airport. (Rich Text Format documents
can be opened with Microsoft Word and many other word processing
programs.)
- Sample Letter (8 KB RTF)
- Sample Letter 1 (44 KB PDF)
- Sample Letter 2 (296 KB PDF)
Media Relations
Tips for effectively working with your local media and a sample
press release.
- Media Relations (704 PDF)
The Economic Impact of Your Airport to the Local Community
A ready-to-use slide show that discusses the contributions airports make to local ecomonies.
- PowerPoint Version (1.7 KB PPT)
- PDF Version (376 KB PDF)
Talking Points
A script to accompany the ready-to-use PowerPoint presentation
titled "The Economic Impact of Your Airport to the Local
Community."
- Talking Points (552 KB PDF)
Public Use Landing Facilities
A map showing the locations of Minnesota's public-use airports.
- Public Use Landing Facilities (160 KB PDF)